The new agreement will see WBD continue to share the stories of climbers and elevate their profiles as the faces of the sport in the lead-up to LA28.
A new four-year agreement between the IFSC and Warner Bros. Discovery (WBD) Sports Europe will see all IFSC Climbing and Para Climbing World Cups and World Championships events continue to be broadcasted to millions of fans across Europe exclusively on Max and Discovery+.
Fans will also be able to watch the semi-finals and finals of every World Cup and World Championship event live on WBD’s premium linear channels – Eurosport across Europe and TNT Sports in Great Britain and Ireland.
Since 2022, WBD has brought coverage of Climbing to new audiences across Europe helping to grow the exposure and fanbase of the sport through its semi-finals and finals coverage, and Climbing reached millions of viewers on WBD’s platforms, including record-breaking audiences during the Olympic Games Paris 2024.
WBD saw record viewership and engagement during the Olympic Games Paris 2024, with a cumulative reach of more than 215 million in Europe and more than seven billion minutes streamed over the course of the Games with Sport Climbing among the most engaged new sports since its first appearance at an Olympics at Tokyo 2020.
The new agreement will see WBD continue to share the stories of climbing athletes and elevate their profiles as the faces of the sport in the lead-up to the next Olympic Games in Los Angeles.
IFSC President Marco Scolaris, said: "The numbers of eyes from around Europe on our sport through our partnership with WBD is something we are proud of. Climbing, and the heroes of our sport, are in the homes of millions, showcasing the skill and beauty of Climbing. There are still many stories to tell as we head into our third Olympic Games, and this new deal will help ensure they are told."
Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at Warner Bros. Discovery Sports Europe, said: "We are delighted to renew our partnership with the IFSC. Sport Climbing captivated audiences across our platforms during the Olympic Games in Paris last year, and we’re excited to leverage our extensive reach to build on this momentum and further grow the sport as we look ahead to LA28."
The IFSC World Cup 2025 season begins in Keqiao, China from 18 to 20 April with the Boulder discipline.