TOYO TIRE is one of the world's largest tire manufacturers founded in 1945 in Osaka, Japan. The product range includes tires for passenger vehicles, trucks and buses and operate on a global scale. The leading tire and automotive technology company prides itself on bringing ‘new sensations to the world through a challenging spirit and unique, innovative ideas’ and sees Sport Climbing complimenting its brand philosophy. 

The partnership will focus on enhancing the venue experience by bringing interactive supporter engagement to the selected IFSC events, in addition to raising awareness of the sport through social media. 

IFSC President Marco Scolaris said: “We are excited to bring on new, innovative partners to support our world-class events, and Toyo Tire certainly fits the bill.  

“They are a world leader in their industry, as we aim to be in ours, and this new partnership will bring added value for our stakeholders, especially fans, at our elite events.” 

TOYO TIRE HOLDINGS OF EUROPE GMBH CEO Kenta Kuribayashi said: “At Toyo Tires Holding of Europe, we are very excited to be partnering and supporting the IFSC and look forward to being part of a young, energetic, and growing sports climbing community. "Watching the Sport Climbing athletes push their boundaries of possibilities is truly inspirational and resonates with Toyo Tire’s philosophy to continue advancing creativity and innovation to offer tire products that exceed customer expectations around the world. We hope to support the growth of Sport Climbing in Europe and around the world.” 

The Toyo Tire Europe sponsorship will come into effect at the IFSC World Cup Innsbruck from 14 to 18 June and will continue through to the IFSC World Cup Chamonix from 7 to 9 July, the IFSC Climbing World Championships from 1 to 12 August, and the IFSC World Cup Koper from 8 to 9 September.