PARIS 2024 REVEALS LOOK OF THE UPCOMING GAMES AND 62 NEW SPORTS PICTOGRAMS
Today (8 February 2023), Paris 2024 revealed the look and pictograms of the next Olympic Games. The visual identity of these upcoming Games embodies French elegance, a bold new aesthetic and the rich symbolism of the paved streets found in France’s urban landscapes.
The new look comes to life in colour, with blue, red, green and violet representing the richness and diversity of France.
In addition, 62 pictograms have been created for the upcoming Games, with each standing as a “badge of honour” that represents not only a sporting discipline but also a family, sense of pride, set of values and a community.
Find out everything you need to know about the new look and pictograms of Paris 2024 below.
